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    Lil' Drug Store Products Making Category Management a 'Snap!'

    New program provides analysis, recommendations for space planning and SKU rationalization.

    CEDAR RAPIDS, Iowa – Lil' Drug Store Products Inc. (LDSP) launched a new identity for its signature category management program for convenience store retailers. Now dubbed snap! Category Management Solutions, the program provides results-oriented product category and data analysis for unbiased marketing intelligence to maximize retailer profits, according to the supplier.

    "snap! Solutions is based on LDSP's decades of marketing experience in the convenience channel," said Paul Rossberger, vice president of sales and marketing for Lil' Drug Store Products. "The LDSP team is truly passionate about providing our retail customers tangible, measurable solutions that will grow their business. We understand the c-store environment, its distinct customer base and the limited footprints they must work within."

    With snap! Solutions, LDSP's c-store partners can make use of customized space planning and planograms; unbiased retail pricing analysis and recommendations; SKU rationalization; and mix analysis to make category management streamlined and effective.

    "We do the work for them -- it's all included with the category management recommendations provided through snap! Solutions," Rossberger explained. "The data-based recommendations will improve sales and profits for the retailer, give them confidence and ultimately make them a hero."

    Cedar Rapids, Iowa-based Lil' Drug Store Products offers a variety of premium brands through its three divisions: Convenience Retailing, Consumer Products and International. The company partners with such national brands as Carmex, Ricola and the Rayovac division of Spectrum Brands.

    "As we continue to expand our national brand partnerships, we remain committed to giving our retail partners the most meaningful and diverse selection of on-the-go products available," Rossberger stated. "Our innovative solutions of over-the-counter medicines and personal care items, general merchandise and automotive items give retailers and consumers the advantage of the highest product quality from trusted and recognized national brands."

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