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GREENSBORO, N.C. -- Houston-based Landmark Industries chose Gilbarco Veeder-Root's Applause TV with Outcast as the exclusive digital forecourt media solution for its 300 company-operated and dealer sites. The addition of Landmark's sites will increase the Applause TV network in Texas by 300 percent, reaching more than five million viewers in the state, according to Gilbarco.
"We're excited to lead the market with Applause TV," said Landmark's Steve Dujka. "Loyalty is critical in today's competitive marketplace, and Applause TV gives us the edge by creating an engaging, entertaining fueling experience for our customers. We're able to take advantage of great content, and Gilbarco and Outcast Media make it easy by creating our store promotions for us, resulting in increased customer loyalty."
Applause TV provides programming such as news, sports, weather and entertainment from Fox News Channel, NFL Network, CBS and Entertainment Tonight through large color screens embedded in gas pumps. It also includes national, regional and site-specific advertisements, on-site and c-store promotions, and on-demand couponing capabilities to drive fueling traffic inside the store for higher-margin purchases.
"We've seen a substantial increase in the adoption of Applause TV," said Chris Whitley, vice president of marketing at Gilbarco Veeder-Root. "Industry leaders like Landmark are standardizing on Applause TV to provide a premium fueling experience to their customers, and to prepare for upcoming advances in dispenser technology like mobile payment. The forecourt media space has evolved dramatically; both retailers and advertisers are seeing the potential of reaching a captive audience steps away from the point-of-purchase."