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    Kwik Trip Reveals Plans for Growth

    Ice cream and yogurt plant and expansion into new states are one part of the chain's strategy.

    LA CROSSE, Wis. -- In addition to the company's 20 newly built convenience stores per year, 383-unit Kwik Trip Inc. plans to grow behind the scenes, including building a new ice cream and yogurt plant, expanding its bakery in the next few years, and eventually, developing its own plastic bottle manufacturing facility, the La Crosse Tribune reported.

    "I think you have to grow or you die," Don Zietlow, company president and CEO told the newspaper. "I think the Wal-Marts of the world changed the retail business. And they really put a lot of grocery stores out of business. And when that happened, it made a place for us to sell our milk, bread, bananas, oranges and apples, and fill in the gap."

    The company expects to continue building about 20 stores a year, and could also expand to new states.

    "We could go into northern Illinois," Steve Zietlow, Kwik Trip director of petroleum operations, told the Tribune. "The one constraint we have is because we ship every day to every store -- how far you can get a truck out?"

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