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WEST DES MOINES, Iowa -- Kum & Go is having success using QR codes (quick response codes) as part of its Store Wars campaign this summer, according to a report by YouScan.Me.
The campaign pits Kum & Go locations against each other to see which store can sell the most fountain drinks. QR codes are posted at each store's fountain. When customers scan the codes using their smartphones, they are taken to the mobile version of the Store Wars website.
"We wanted customers to experience the instant gratification of being able to check the results on the spot," said Mike Templeton, social media manager for Kum & Go. "Using a QR code seemed like a natural fit. The customer could pick up their drink, check the leaderboard and be on their way."
The site, which also can be viewed at www.storewars.kumandgo.com, features a leaderboard that is updated daily, and gives customers the opportunity to take a survey for the chance to win free gasoline for a year.
According to the report, customers have scanned the QR codes more than 1,700 times at 183 stores since May 1, with an average of 30 scans each day.
"We know smartphones are not ubiquitous yet, but this example proves that many of our customers are very savvy when it comes to emerging technologies like QR codes," Templeton added. Kum & Go stores will continue to battle it out in Store Wars through Aug. 31, when one location in each of the contest’s eight regions will win the special price of 25-cent fountain drinks for the month of October.