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WEST DES MOINES, Iowa -- Kum & Go is calling upon its coffee-loving customers to "Get a Little Crazy" with its new Java Ridge coffee contest.
Now through Feb. 25, the convenience store operator is asking coffee drinkers to create their own recipes using a mix of the chain's Java Ridge coffee and cappuccino flavors. Coffee drinkers can then submit those recipes through the contest's microsite page for a chance to win an iPad 2. Kum & Go is also encouraging participants to share their proposed blends on Facebook, Twitter and Instagram.
Kum & Go's Java Ridge coffee flavors include Columbian, House, Dark Roast and Decaf. Its cappuccino flavors to choose from are French Vanilla, Fat Free French Vanilla, French Vanilla Charger, Caramel Charger, Mocha Charger, Pumpkin Spice, Bananas Foster and Hot Chocolate.
The contest, which began Jan. 1, will award eight weekly prizes of an Apple gift card valued at $530 -- the value of an iPad 2, 16B Wi-Fi only, according to the official rules. A winner will be selected at random at the end of each week.