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    KSS Fuels Launches C-store Intelligence Suite

    Petroleum Retail Metrix is designed to improve margins and sales.

    FLORHAM PARK, N.J. -- KSS Fuels introduced Petroleum Retail Metrix, a suite of services intended to enhance sales and margin performance for convenience store retailers.

    According to KSS, Petroleum Retail Metrix helps retailers better understand consumer demand, competition and the impact of changes in local markets.

    Petroleum Retail Metrix is available individually or as an integrated suite. It is designed to quantify the key factors influencing how and why consumers shop at certain locations. The services also help c-store retailers benchmark against competitors, highlighting any weak links and identifies opportunities for improvement, said KSS.

    "With Petroleum Retail Metrix, petroleum and convenience retailers can now realize the benefits of decisions based on accurate and current information and trends from 38 major U.S. markets, with more being added each month," said Bob Stein, president and CEO of KSS Fuels. "With the dynamic nature of the industry, operators need up-to-date information and the analytical tools to extract meaningful business insight. We're committed to providing the most up-to-date market data on a regular basis and offering services based on our 40 years of retail experience to ensure clients have access to the reliable information they need to make important business decisions to enhance profitability."

    KSS Fuels is an international provider of fuels pricing and retail location intelligence, with global offices in Manchester, England, and North American headquarters in Florham Park, N.J.

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