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FLORHAM PARK, N.J. -- KSS Fuels completed a major upgrade to its MPSI TrafficMetrix database. The software now contains almost 1.3 million traffic counts.
The upgraded software program includes new current year estimates analytics, intended to bring historical traffic counts up-to-date for current use in knowing consumer demand at retailers' sites.
According to the company, the new software system also incorporates standards established by the Tiger Accuracy Improvement Program, which ensures traffic intelligence is accurately plotted on maps for subsequent analysis.
"The key source of consumer traffic count data intelligence, our MPSI TrafficMetrix, delivers the most comprehensive, accurate and up-to-date traffic information available in the marketplace," said Bob Stein, president and CEO of KSS Fuels, a global provider of fuels pricing and retail network planning software, analytics and consulting services to convenience stores.