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    Kroger to Invest $3 Million for Breast Cancer Awareness

    The national campaign features 55 Kroger associates who are breast cancer survivors.

    CINCINNATI -- As part of The Kroger Co.'s "Giving Hope a Hand" breast cancer awareness campaign, Kroger's family of stores, in partnership with key suppliers, committed $3 million in donations to support breast cancer initiatives in communities across the country where Kroger customers and associates live and work, the company reported.

    This year's campaign will also feature on custom packages of products 55 Kroger associates who are breast cancer survivors. The women will share their survivor stories on the packaging of these items, which will be sold exclusively in Kroger's family of stores, and the stories are also featured on a special Web site, www.sharingcourage.com.

    "On behalf of the entire Kroger team, we thank these terrific associates for their willingness to share their journeys as breast cancer survivors with our customers and associates," said David B. Dillon, Kroger's chairman and CEO, in a released statement. "It is an honor to have our great people featured on products and in displays in our stores as they encourage others to take charge of their own health."

    Kroger's campaign once again features a storewide sales promotion of popular items, many of which will feature exclusive, specially marked pink packaging. This year, 2,000 items, including Kroger's own products and popular items from Kroger partners including Kellogg, Kraft, Pepsi, General Mills, Campbell's and Procter & Gamble will be marked with special shelf tags to highlight their participation, according to the company.

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