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CINCINNATI -- In a drive-time promotion that will take place today, Kroger, based here, and General Motors teamed up to promote the use of E85 ethanol fuel by offering it at a price so inexpensive, consumers can't pass it up, reported Progressive Grocer, sister publication to Convenience Store News.
The automaker is sponsoring a steep discount on ethanol fuel at a Kroger fuel station in Irving, Texas, this morning between 7:30 and 9:30. The location is one of four North Texas Kroger stations that began offering the 85 percent ethanol fuel last year.
The location is selling E85 for just 0.85 cents per gallon, nearly 70 percent below the current price of more than $2.54 per gallon, the report stated.
In addition, regular unleaded gasoline containing E10 Ethanol also costs 0.20 cents a gallon less during the two-hour promotion. The first 100 customers with GM FlexFuel vehicles to fill up with E85 will receive $25 Kroger refueling cards, according to the report.
During the event, three GM E85-capable Chevrolet vehicles -- including the Impala, Tahoe and Silverado -- are on display, while corporate experts are on hand to answer consumer questions, the report stated.