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CINCINNATI -- A partnership among Kroger, General Motors (GM) and Enterprise Rent-A-Car will expand the availability of E85 fuel on Ohio and Kentucky highways this week, the Cincinnati Enquirer reported.
Currently, Kroger sells VeraSun Energy-branded E85 fuel at 20 stations in Ohio and Kentucky, and sees a growing consumer demand for the alternative fuel, company spokeswoman Meghan Glynn told the paper.
"We've been offering E85 for over a year now in Texas and Ohio," Glynn said. "When we open a new fuel center in Ohio and Texas, E85 is part of it."
To promote the fuel, Kroger is selling E85 for 85 cents a gallon at its fuel center in Dent, Ohio, from 7:30 to 9:30 a.m. today. Meanwhile, GM is giving $25 refueling cards to customers who come to the station in a GM flex-fuel vehicle.
As part of the partnership, Kroger will also be the sole provider of fuel for St. Louis-based Enterprise Rent-A-Car. Enterprise plans to convert at least 25 percent of its fleet at a Bridgetown, Ohio, office to the alternative fuel, the report stated.
"We know the environment is a big concern for our customer," Christy Conrad, spokeswoman for Enterprise, told the paper. "If our industry and business is to be successful, those concerns have to be addressed."
Officials anticipate Enterprise's fleet of flex-fuel vehicles will use more than 40,000 gallons of E85 fuel annually.