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WINSTON-SALEM, N.C. -- Krispy Kreme Chief Executive Officer James Morgan told shareholders good news: the company reported its first profitable quarter in three and a half years.
Despite positive growth, Morgan told the Winston-Salem Journal there likely will be some "unevenness" in quarterly performances over the next two years. Morgan said he remains convinced the company will post consistent growth through increased international sales, including in high pedestrian sites such as train stations and airports. In addition, the company will place increase emphasis on snack products in kiosks at convenience and grocery stores.
Analysts say it's unlikely that Krispy Kreme will ever surpass it popularity leading up to the low-carb diet that gripped the nation in 2004. Morgan, who recently replaced Daryl Brewster, remains positive that consumers will want a bite of the famous glaze.
"We know we were the fair-hair child of quick-service restaurants. We couldn't have paid for all the positive publicity, then it went all the other way, and we got more negative publicity than we deserved," he told the paper. "The one thing that our research has shown us is that we have not damaged the Krispy Kreme brand, and that there still is an excitement about the Krispy Kreme brand," he added.