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    Kraft Handi-Snacks Launches 'Be the Big Boss' Contest

    Baskin-Robbins Puddings tie-in to award ice cream parties, lunch bags, free snacks.

    Kraft Handi-Snacks Baskin-Robbins Puddings is giving kids the opportunity to "Be the Big Boss." Children ages 8 to 14 have the chance to see what it's like to be the boss for a day through a national contest this month.

    The write-in contest will award six grand-prize winners an opportunity to serve as an honorary Baskin-Robbins manager at a party for 25 of their special guests.
    Winners also will receive a special Handi-Snacks Baskin-Robbins prize pack to share with their friends.

    Additionally, 60 first-prize winners will be awarded Handi-Snacks lunch bags and coupons for free Handi-Snacks and Baskin-Robbins products.

    Entrants to the "Be the Big Boss" contest must answer four questions: What would you do if you were in charge of a Baskin-Robbins for a day? What's your favorite Baskin-Robbins ice cream flavor? What's your favorite Handi-Snacks Pudding flavor? and What's your favorite subject in school? Winners will be selected based on originality and creativity, appropriateness of essay to theme and sincerity.

    Consumers may enter the "Be the Big Boss" contest by visiting www.handisnacks.com for an official entry form.
    Handi-Snacks Baskin-Robbins Pudding comes in flavors inspired by Baskin-Robbins ice cream varieties, including Chocolate Chip Cookie, Vanilla Chocolate Sundae, Fudge Rocky Road and Banana Split.

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