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LOUISVILLE, Ky. -- On April 12, KFC is introducing its first-ever no-bun chicken sandwich: the KFC Double Down. This features two boneless white meat chicken filets (Original Recipe or Grilled), two pieces of bacon, two melted slices of Monterey Jack and pepper jack cheese and Colonel's Sauce.
During the product's test market phase last year, for a short time in two markets, high consumer interest and demand drove people to travel for miles to sample the new creation, the company said in a statement.
"The Double Down created such buzz as a test market item and it already has such high consumer awareness, we toyed with the idea of making a commercial that just said: 'It's here!,'" explained Javier Benito, executive vice president of marketing and food innovation for KFC.
Consumer interest during test marketing led KFC to take the unusual step of publicizing the product in advance of its arrival in restaurants. "We don't typically talk about our products before they're available," Benito continued. "But we expect Double Down to be in great demand and we want fans to have time to arrange their schedules in advance for a visit to KFC to try this legendary sandwich."
To celebrate the launch of the Double Down, KFC will donate the "unneeded" sandwich buns and funds to food banks across the country, starting with the Dare to Care Food Bank in KFC's hometown of Louisville, Ky.
The Double Down contains 540 calories, similar numbers to many of the burgers available at fast food restaurants. The Double Down's grilled version checks in at 460 calories.
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