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ELMHURST, Ill. – Kellogg's Convenience Team introduced the Print Shop tool to the Grow My Store portion of its website, www.kelloggsconvenience.com, in order to support convenience store owners as they build their businesses.
Print Shop allows users to design a range of promotional pieces, such as shelf talkers, posters, counter cards and digital media advertising. The tool guides users through the process and provides templates, product images and headlines. Print Shop is also linked to the Profit Calculator to help retailers develop profitable promotions.
"C-store managers often need to initiate promotions at a moment's notice," said Kimberly Belson, c-store customer marketing manager for Kellogg's. "The Print Shop tool makes it easy to create professional, customized signage with a just a few clicks."
Recent surveys of registered users showed a need for signage support, the company said. Approximately 46 percent of retailers create their own signage, and more than half of those retailers expressed interested in an online program to create customized signage.
Retailers who become a member of Grow My Store have access to Print Shop and other tools, such as planograms and category insights, Kellogg's said.