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Now in its third year, the RooCup retails for $6.99 plus tax and can be refilled with any fountain and frozen beverage for 25 cents. This offer is good through Labor Day at any of Kangaroo Express' 1,571 locations, operated by The Pantry Inc., throughout the Southeast.
As CSNews previously reported, Kangaroo Express encouraged customers to "ROOserve" their RooCup starting April 24 at noon, one week before the RooCup's release, due to limited supplies.
"The RooCup frenzy is already filling our stores with fans anxious to start their RooCup summer and make memories with friends and family over 25-cent drink refills," said Joe Venezia, senior vice president of operations, Kangaroo Express. "Just as every fan's RooCup summer will be unique, fans can now decorate and personalize their RooCup to match their unique personalities."
In addition to customizing their RooCups, fans are also encouraged to share their unique RooCup designs and experiences on Twitter and Instagram by using hashtag #RooCup. Participants will also have the chance to be featured on www.RooCup.com and the Kangaroo Express Facebook page as the #RooCup of the Week.
Kangaroo Express is also promoting its "Passport to Savings" deals, available on the new Kangaroo Express mobile application (app). The passport unlocks $30 worth of deals and digital coupons, including a RooCup refill and a featured weekly snack item for just $1, which customers can redeem in-store using their mobile device.
Customers can join the Roo Club again this year by texting "ROOCUP" to "THEROO" to receive text message deals such as free refill days.