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    July 4th Holiday Week Weather Outlook Favors C-Stores

    Cold beverages should sell well as country heats up.

    NEW YORK -- Weather conditions should shine brightly on convenience store retailers this July 4th holiday week as one weather forecasting service predicts that summer heat and humidity will blanket most of the United States and Canada -- spurring higher demand for summer products like cold beverages and food.

    "The weather for the upcoming Fourth of July week will be a boon to most businesses throughout North America as consumers celebrate Independence Day and Canada Day," said Planalytics, the Wayne, Pa.-based weather forecasting service for businesses. "From coast to coast, afternoon temperatures are expected to rise in the upper 80s and 90s with 100s in the Desert Southwest throughout the week," according to the company.

    The company goes on to say that oppressive humidity, particularly along the East Coast, will result in an optimal "Consumer Feel Factor" that will drive a spike in purchases of summer items. "National Weather-Driven Demand for these and other summer items will range from +10 percent to +20 percent higher than last year," said Planalytics, which added that only the Pacific Northwest and western Canada will experience cooler temperatures than last year. In 2007, the Fourth of July was warm in the West, but cool and wet from Texas eastward, with many cities in the Northeast experiencing heavy rain and thunderstorms that caused celebrations to be moved indoors or postponed, said the service.

    In addition, Planalytics suggests that hot, drier weather predicted for the water-logged Plains and Midwest will speed recovery in those flooded areas.

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