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SHEBOYGAN FALLS, Wis. -- Johnsonville Sausage launched a new website specifically for convenience store operators. It features extensive tools and resources to assist c-store retailers with their foodservice programs and increase profitability, the company announced.
"Our website is designed to provide a one-stop information resource for our c-store end-users and industry professionals," said Sarah Babb, senior brand manager for Johnsonville Sausage.
Featured sections on the site include:
- Branded Benefits -- demonstrated sales advantages of Johnsonville as a category brand leader.
- Key c-store equipment categories -- information on equipment such as roller grills, steamers and warmers to provide a comprehensive overview of products, profit scenarios, operational guides and suggested planograms in order to maximize sales.
- The Commissary -- a list of ways foodservice operators can add great taste and sales to their programs.
- New Products -- new Johnsonville items that have joined the market.
"The Johnsonville C-Store Website will provide practical business benefits to our c-store foodservice end-users," added Babb. "Not only does it offer current, comprehensive information about how to get the best out of our products, it also features advice and tips on a range of topics such as merchandising, pricing, equipment operation and so much more."
Visit the new site at www.johnsonville.com/cstore.