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After a successful test at hundreds of convenience stores, Javo Beverage Co. is offering a new line of ready-to-dispense specialty iced coffee and tea beverages that it claims will deliver the complete menu of a coffee shop with the touch of a button.
The Vista, Calif.-based company said the system dispenses iced coffee, iced tea and latte beverages from the same equipment, offering c-store customers drinks they can prepare themselves in beverage sections just like fountain soda.
Flavors include mocha latte, espresso latte, caramel latte, iced dark roast coffee, black raspberry iced coffee, lemonade green tea, chai latte, green tea latte, unsweetened iced tea and iced tea with Splenda. The line will be unveiled at the NACS Show.
"Iced coffee and blended drinks are an extremely popular $3 billion business," said Gary Lillian, Javo's president. He said that Javo has captured the core varieties of a specialty coffee shop and made them available in a convenient dispensing format.
"We have tested the product at hundreds of convenience stores with amazing results," Lillian said. "Traffic was strong all day, but there was a noticeable bump at off-peak hours, and during warm summer months 18- to 24-year-old demand swelled."
The dispensed cold drink program is designed for operators with high traffic who want to keep sales high without adding additional staff to dispense the drinks. All the products are made with gourmet fresh brewed coffees and teas and are available in 1-gallon dispenser packs that fit commonly available cold drink dispensers.