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EMERYVILLE, Calif. -- On Friday, Healthy active lifestyle brand Jamba Juice announced an exclusive licensing agreement with the all-natural beverage company, One Natural Experience (O.N.E.), to launch a line of Jamba-branded, ready-to-drink coconut water fruit juice blends.
The company stated that the new line of Jamba-branded products, expected to be available to select grocery, convenience and other retail outlets in early 2011, will be brought to the market via O.N.E. distribution, which includes distribution through Pepsi Beverage Co..
"We are thrilled to announce our expansion into the coconut water category." James D. White, chairman, president, and CEO, Jamba Juice Co. said in a statement. "We are also extremely pleased to partner with O.N.E., a company that shares our commitment to helping people lead healthier, more active lifestyles. The wholesome benefits of coconut water are a perfect complement to our existing portfolio of better-for-you products and provide us with an opportunity to offer consumers a great-tasting, trend-forward, refreshing beverage option."
The new Jamba-branded beverages will leverage the natural isotonic benefits of coconut water and combine it with fruit juices to create a unique beverage option for health-minded and active individuals, the company stated.