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Meat snack maker Jack Link’s is spicing things up with its release of Matador—a bold meat snack stick that targets teens with active lifestyles, according to the company. Matador feature a snappy texture, spicy flavor and a brand with attitude, the company stated. Matador will be supported by an integrated action sports platform, with sponsorships for athletes in BMX, skateboarding and snowboarding, and partnerships with sporting events including the 2009 Dew Tour and Camp Woodward. The one-ounce stick has a suggested retail price of 99 cents. Additional Matador brand products will be released later this year, Jack Link’s stated.
Jack Links, Minong, Wis.
(715) 466-2234; www.jacklinks.com