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MINONG, Wis. -- Jack Link’s Beef Jerky inked a multi-year sponsorship agreement with the Seattle Mariners baseball team to offer fans in-game promotions and product giveaways throughout the season.
One such giveaway will be a “Dustin Ackley Bat Night” at Safeco Field on April 27, in which all fans aged 14 and younger will receive a Jack Link’s and Seattle Mariners branded full-size baseball bat signed by the team’s starting second baseman.
"Baseball season is synonymous with so many things Jack Link's embodies: getting outside, spending time with family and friends, and, of course, some great snacking," said Jeff LeFever, vice president of marketing for Minong, Wis.-based Jack Link's. "The opportunity to partner with the Mariners, one of the most innovative and respected organizations in sports, is a perfect fit for our brand.”
Additional features of the partnership include a recurring “Lucky Row” in-game promotion, in which fans have the opportunity to win a variety of Jack Link’s products; as well as in-game “Great Plays” video highlights shown on Safeco Field’s new high-definition MarinersVision video screen.
"Jack Link's has a long tradition of supporting sports, from professional hockey to fishing to youth baseball,” said Joe Chard, vice president of corporate business and community relations for the Seattle Mariners. “The Mariners are happy to welcome America's best-selling brand of beef jerky to Safeco Field as one of our newest corporate partners.”
While at Safeco Field, Mariners fans should also be on the lookout for Jack Link's brand icon -- the elusive Sasquatch, who stars in the popular “Messin' With Sasquatch” campaign.
"The Pacific Northwest region is no stranger to reported Sasquatch sightings," LeFever added. "Fans at Safeco Field may want to keep an eye out for the mysterious creature this season."