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NEW YORK -- Isis, the mobile commerce joint venture created by AT&T Mobility, T-Mobile USA Inc. and Verizon Wireless, launched the Isis Alliance Program to support merchant technology ecosystem partners with exclusive tools and resources that can help them capitalize on the opportunities created by mobile commerce.
"We created the Isis Alliance Program to serve as a resource where companies looking to deploy mobile commerce solutions have access to tools and information," said Jim Stapleton, chief sales officer for Isis. "The Isis Alliance Program will help companies harness the competitive advantages created by mobile commerce and better serve merchant customer needs."
The Isis Mobile Commerce Platform offers merchants the ability to deliver a richer, more personalized relationship with their customers through the Isis Mobile Wallet, according to the company. It leverages the existing payments infrastructure, which means that any merchant with a contactless payment terminal can accept payments via the Isis Mobile Wallet.
"Merchants depend on the retail technology industry to deliver the latest, most innovative technologies to grow their businesses," said Joseph Finizio, president and CEO of the Retail Solutions Providers Association. "We’re pleased to support the Isis Alliance Program and believe the critical tools it delivers will help retail technology providers future-proof their offerings and advance the solutions hitting the marketplace."
Leading payment terminal manufacturers and software partners are integrating near-field communications (NFC) mobile payments and Isis SmartTap capabilities into point-of-sale offerings to ensure merchants can fully maximize the business opportunities created by mobile commerce. This enables Isis Mobile Wallet users to pay, present loyalty cards and redeem offers in a single transaction, effectively creating a new platform for merchant marketing campaigns and streamlining the customer experience.
The Isis Mobile Wallet is now available nationwide and accepted in a range of merchant environments, including mass transit, vending machines, fuel pumps, taxis, restaurants, grocery and retail stores.