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TORONTO, Ontario -- iSIGN Media Solutions Inc., which operates Alimentation Couche-Tard's Canadian network of digital advertising and promotional screens, inked a deal with BroadSign International to help it manage the largest owner-operator network of in-store digital media in Canada. Broadline's software system is scheduled to be deployed in early 2012.
Each of Couche-Tard's approximately 1,400 Canadian stores has two or three digital screens installed at the point-of-sale. BroadSign's digital signage software will allow iSIGN to schedule and play back content on each screen, manage updates and monitor network health from one minimally-staffed central location.
There is no word yet if Couche-Tard plans to implement a similar software system in the United States, where it operates Circle K Inc. stores.
"Our engineering and technical staff worked for weeks to qualify and confirm BroadSign as the management system for all of our future network and Interactive Massaging Solutions applications scheduled for installation," said Alex Romanov, iSIGN’s CEO. "BroadSign's software has proven its ability to run some of the world's most sizable, complex and commercially successful digital signage networks."