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TORONTO -- Toronto, Canada-based iSIGN Media Solutions Inc. partnered with Pinpoint Media Group Inc., a Toronto-based digital signage advertising network provider servicing 1,400 convenience stores in Canada to enhance its network, the company reported.
ISIGN's Interactive Marketing Solution 3.0 software will be embedded into the Mac's/Couche-Tard convenience store chain's digital signage network in Canada, starting Jan. 4 in Quebec, where the chain has more than 85 percent of the market share in the convenience/gas retail market. Installations will follow in Ontario, where it has a 65 percent share of the market, and Western Canada, where it has a 60 percent share of the market, according to the company.
"Advertisers on the Pinpoint signage network will be able to receive real-time feedback to each advertisement sent to shoppers' phones from every sign in each location," iSIGN CEO Alex Romanov said in a released statement. "Currently our IMS 3.0 software has demonstrated the ability to interact with 150,000 or more mobile devices per month from a single unit, and we look forward to the volume of data we will capture in a chain with millions of customers monthly. Pinpoint's advertisers will be the beneficiaries of large volumes of confirmed responses to each advertisement. This is a marketer's dream."
The addition of iSIGN's patent pending proximity based interactive advertising solution will expand the reach of all signage advertising content to mobile phones, capturing shoppers' responses and allow for real-time analysis, according to the company's press release. Pinpoint will be the first major advertising footprint to include "Business Intelligence" data gathering to its advertising clients.