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TORONTO -- iSign Media Solutions Inc. has completed a successful broadcasting trial of its Interactive Marketing Solution (IMS) 3.1 software and Bluetooth antennas at selected Mac's Convenience Stores Inc., a subsidiary of Alimentation Couche-Tard.
iSign and Mac's conducted a broadcasting test of the IMS software and antennas over the past month to determine the public's acceptance of messaging to cell phones. Based on positive response to the trial, the companies agreed to rollout the broadcasting of content to all 565 Mac's stores in the province of Ontario, Canada, beginning this month, according to the announcement.
"We're very pleased that the trial is completed," said iSign CEO Alex Romanov. "I had no doubt in my mind that it would be anything but successful. Now that this trial is behind us, we are looking forward to moving ahead with growing the advertising on the Mac's network."
iSign also stated that through its resellers, it is negotiating with a major confectionery company to be the first advertiser on the Mac's network with broadcasting to cell phones. "We will continue to gather metrics from the broadcasting throughout the network and are experiencing a wide range of inquiries from various brands that are interested in being involved with the network and broadcasting to cell phones," added Romanov.