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    Y-Not Stop Says Why Not to Launching an App

    Teams with OpenStore to introduce new marketing strategy.

    MANSURA, La. -- Y-Not Stop partnered with OpenStore by GasBuddy to launch an interactive digital marketing strategy. The convenience store division of St. Romain Oil Co. Inc. now has its own branded mobile app, as well as individual store web pages, mobile coupons and more.

    “We are so excited about the launch of our Y-Not Stop app,” said Anne Gauthier, chief financial officer for St. Romain Oil. “I believe that it will help us to achieve our mission to refuel and refresh our communities by making it even more convenient for our guests to shop and save with us and to share their feedback with us.”

    OpenStore is a digital marketing solution for c-store owners, designed to bring customers to their stores without having to build and maintain their own information technology solutions.

    “We are thrilled to collaborate with Y-Not Stop and look forward to the possibilities that digital marketing strategies will provide them,” said Jason Toews, co-founder and CEO of Gaithersburg, Md.-based OpenStore by GasBuddy. “OpenStore is a complete turnkey solution that will support Y-Not Stop’s strategies to reach their customers with targeted marketing and powerful messaging.”

    Mansura-based Y-Not Stop operates 10 c-stores throughout central Louisiana.

    Parent company St. Romain Oil Co. Inc. was founded in 1970 as a provider of quality fuels and lubricants. 

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