WilcoHess Debuts New App

WINSTON-SALEM, N.C. -- WilcoHess has teamed with OpenStore by GasBuddy to launch its WilcoHess on The Go application (app).

The app will offer consumers digital in-store deals and coupons that can be scanned at the point- of-sale, real-time gas prices, a store locator, social media promotions and a Spin & Win game for prizes.

"With these social and media initiatives, our company will be better equipped to meet our customers' needs on a much more tailored level, as well as offer more personalized deals and ultimately brand loyalty, said Larry Lytle, vice president of marketing for WilcoHess. "Our industry is changing and we are committed to being on the leading edge of emerging technologies and strategies that will allow us to adapt to the shift that is reshaping the fabric of the American society and subsequently, our customer…Essentially, with the results of our non-traditional strategies and features on our new mobile app, we're putting 'convenience' back in convenience stores and 'travel' back in travel plazas."

WilcoHess also used OpenStore by GasBuddy for its redesigned website.

"Expansion into the world of mobile apps is fun and rewarding for both WilcoHess and its loyal customers," said Jason Toews, CEO and co-founder of OpenStore. WilcoHess has 388 convenience stores and gas stations.