Wheels Convenience Takes Digital Marketing for a Spin

TRUMBULL, Conn. -- Wheels Convenience, part of the Consumers Petroleum family, partnered with OpenStore by GasBuddy to launch a new website and mobile app.

The website features individual pages for each store, current deals and more, while the free app features updated gas prices, locations, in-store promotions and more. Customers can also use the app to send feedback from their smartphones and receive time-sensitive electronic mobile coupons.

"We are proud as a corporation to launch our new website to provide all of our loyal customers with an enhanced experience by utilizing our site, social media platforms and our mobile apps," said a member of the Consumers Petroleum executive management team.

Wheels Convenience has 16 stores across Connecticut.

"We help our clients identify new opportunities, make choices between those opportunities, and optimize their customer experiences to attain and sustain market leadership," said Jason Toews, co-founder and CEO of OpenStore by GasBuddy. "OpenStore is a complete turnkey social technology solution that will support Wheels' strategies to reach [its] customers with targeted marketing and powerful messaging."

OpenStore by GasBuddy provides two-way communication between c-store owners and customers through the Internet and custom-branded mobile apps. The OpenStore dashboard allows retailers to collect customer feedback, manage social media and deliver mobile coupons and text message campaigns all from a single location.