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AUSTIN, Texas — Wayne Fueling Systems will offer the inOvationTV media platform at no charge and with no hidden fees to any fuel retailer that purchases its Wayne Ovation2 fuel dispensers.
In addition to Gas Station TV (GSTV) exclusive content — featuring news, weather, business and sports information — fuel retailers can receive technology upgrades valued at more than $29,000 in free technology updates. According to Wayne, this unprecedented offer includes the Wayne Connect IP-485 wireless solution providing EMV (Europay, MasterCard and Visa) connectivity readiness; the Wayne Fusion gateway enabling cloud-based services; and a media-component warranty for the life of the contract.
“Providing free accessibility to the latest technology in one package demonstrates our commitment to help fuel retailers differentiate their business, drive brand loyalty and prepare for the EMV transition,” said Cameron Nokes, product manager, inOvationTV media program. “GSTV’s premium programming and site-specific retailer promotional ads have led to significant increases in return visits, as well as customer conversion from the forecourt to the c-store. This comprehensive solution demonstrates a proven lower total cost of ownership for the fuel retailer.”
On Oct. 1, credit card and debit card providers will shift the liability for some fraudulent, lost and stolen transactions from themselves to convenience stores for in-store point-of-sale (POS) transactions. For example, c-store retailers will be responsible for financial chargebacks if consumers present a chip-and-PIN card to a POS capable of handling magnetic stripe transactions only. A similar liability shift will take place for transactions at the pump in 2017.
Gas Station TV has more than 50 million monthly viewers nationwide. It is a division of Rockbridge Growth Equity.
Austin-based Wayne Fueling Systems is one of the world's largest suppliers of fuel dispensers, payment terminals, forecourt control devices, POS, and other measurement and control solutions.