Wawa Rolls Out Digital Signage Chainwide

WAWA, Pa. -- Wawa Inc. is in the process of rolling out digital signage across its portfolio of more than 600 convenience stores in the Unites States -- including its new locations in Florida.

In the fall of 2011, Wawa selected ADFLOW to power its digital marketing network as part of a redesigned foodservice area which features a fresh and appetizing new look. The decision came after a 25-store pilot program.

"Our new digital signage showcases our offer in a much more upscale, appealing way and moves us closer to our vision of fast casual to go," said Wawa CEO Howard Stoeckel.

The Wawa, Pa.-based convenience retailer is using the digital signage displays to drive awareness for new products, and to communicate relevant food and beverage options based on the time of day. Messaging is displayed on large-format screens mounted in the foodservice and coffee areas.

"The feedback from customers and store associates was extremely positive after our initial rollout," said Steve Gamble, manager, marketing services at Wawa.

Steve Kartonchik, vice president of sales at ADFLOW added, "We have been fortunate in this project to work with some great people at a leading operator. It has been a rewarding experience helping the Wawa Marketing, IT and operations team implement their digital signage strategy across their stores."