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    Travel Center Chain Improves Field Ops With Zenput

    TA enhances its data collection, analysis.

    WESTLAKE, Ohio — TravelCenters of America LLC (TA) is using Zenput's mobile retail software to improve its data collection and analysis.

    Specifically, TA is using real-time exception notification alerts to improve operations and maximize revenue. The Westlake-based retailer said it selected Zenput because it is a customer-centric company that strives to make its mobile technology solution work for each retailer's unique needs.

    "We migrated from a paper/pencil inspection model to Zenput and are extremely pleased with the real-time information flow and the visibility of the reports, including photos of the issues evaluated,” said Kevin Martinko, operations support specialist for TA. “Moreover, Zenput’s team has been very helpful through continuous product improvements and quick response to our needs as we evolve our field evaluations into this new technology."

    Zenput CEO Vladik Rikhter added that the overall experience for TA customers will be enhanced thanks to the technology platform.

    "TravelCenters is a trailblazer for converting operational tasks to Zenput's mobile platform,” Rikhter said. “TA is using Zenput to align expectations with objective data and improve response time along the chain of command. They’re already seeing a great return, and Zenput is proud to be a part of their success."

    San Francisco-based Zenput has eight convenience store clients, including MAPCO, CEFCO and E-Z Mart.

    TravelCenters of America LLC operates 251 full-service locations in the United States and Canada.

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