Tower Market Heightens Mobile and Social Marketing Efforts

SACRAMENTO, Calif. -- Tower Energy Group, dba Tower Market Stores, recently partnered with OpenStore by GasBuddy to provide customer rewards through a new mobile application (app). Tower Market customers will receive deal alerts and promotions on their phones, specials sent via social media and text message contests, and more ways to make shopping easy and convenient, the company said.

"We are excited to offer our customers a new way to save at our stores with the launch of our new Tower Market mobile app from OpenStore," said Tower's Tory Lora, merchandise analyst. "Tower Market continues to grow in the industry by fostering strong relationships with customers while connecting with them via mobile technology."

Customers can use the app to locate the closest of Tower Market's 46 convenience stores, see gas prices and in-store promotions, send feedback and receive time-sensitive electronic mobile coupons.

"The opportunities for Tower Market are powerful, and we are thrilled to collaborate with them and provide award winning tools to combine exceptional customer service with innovative strategies," said Jason Toews, co-founder and CEO of OpenStore by GasBuddy. "OpenStore is an easy to use solution that will support Tower Market's plans to reach their customers with targeted marketing, attractive coupons and powerful messaging."