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JOHNSON CITY, Tenn. -- Mountain Empire Oil Co. added Wayne Ovation fuel dispensers equipped with inOvationTV at two more Roadrunner Markets in Jonesborough and Kingsport, Tenn. This is in addition to the eight Roadrunner Markets that already feature this program.
"Our mission is to delight the customer in a way that makes them come back tomorrow," said Ryan Broyles, president and CEO of Mountain Empire Oil. "Our station remodels, new Ovation dispensers and the inOvationTV media program all contribute to this mission. It helps differentiate our sites and dramatically improves the fueling experience for our customers."
The inOvation TV media program features Gas Station TV (GSTV) at the pump, which includes sports content from ESPN, news and entertainment from CNN's Headline News and Showbiz Tonight, business and personal finance from Bloomberg TV, and local weather forecasts from AccuWeather.
"Mountain Empire Oil is a high-quality and respected retail operation, and Wayne is pleased to welcome these new sites to the network," stated Cameron Nokes, product manager for the inOvationTV media platform at Wayne. "These fueling stations will be the first to feature the program in the Tri-Cities area of Tennessee and Virginia."
GSTV can be viewed at many gas stations throughout the country carrying the BP, Chevron, ConocoPhillips, Gulf, ARCO, Marathon, ExxonMobil, Speedway, Shell, Murphy USA and Sunoco brand names.
Wayne is a GE Business.
Johnson City, Tenn.-based Mountain Empire Oil operates 92 Roadrunner Markets in North Carolina, South Carolina, Tennessee and Virginia. Its sites feature Shell-, Sunoco- and BP-branded fuels.