CLEARWATER, Fla. -- Risser Oil Corp. installed Smart Antennas at four of its franchised Rally Convenience Stores as part of a 90-day test with iSIGN Media Solutions Inc. During this time, coupons for gas discounts, car washes, drinks and snacks are being broadcast by the Smart Antennas to shoppers' mobile devices.
The locations chosen for the test are 1200 East Bay Drive and 8890 Ulmerton Road in Largo, Fla.; 12603 49th St. N. in Clearwater, Fla.; and 1080 Pasadena Ave. in Pasadena, Fla.
"I have had iSIGN’s Smart Antennas installed in my location for about a week and have been very impressed with their results," said Hany Zaki, franchise owner at the Rally store on East Bay Drive. "The units were easy to install and my customers have been reacting very favorably to receiving messages when in proximity to my station."
iSIGN's Smart Antennas are already installed at National Oil locations in Indiana and Ohio. Alex Romanov, CEO of iSIGN, said he expects Risser to become the second gas station/convenience store chain in the company's network of Smart Antennas.
"We are looking forward to a successful trial and to a potential installation into 100 [Rally] outlets at its conclusion," Romanov stated.
Richmond Hill, Ontario-based iSIGN Media Solutions develops multiplatform advertising and marketing solutions intended to help companies better attract, engage and retain customers via their mobile devices.
Clearwater, Fla.-based Risser Oil Corp. markets Rally Convenience Stores, Mobil, Exxon, Shell, BP and Amoco products throughout west-central Florida.