Quarles Petroleum Automates Fuel Pricing

FREDERICKSBURG, Va. — Quarles Petroleum Inc. has selected PriceAdvantage fuel pricing software to manage prices at 118 cardlock locations and 30 dealer sites throughout the Mid-Atlantic.

"In every area of the card-lock business, speed is critical," said Chip Stadjuhar, president and CEO of Skyline Products. "Fleet fueling requires high-flow, satellite pumps for quick, convenient fill-ups — and when you are pushing that much fuel, you need to keep a close eye on your margins. PriceAdvantage will help Quarles immediately respond to market fluctuations and manage their volume and margin goals."

Quarles will use PriceAdvantage to aggregate critical pricing data, automate new fuel prices and instantly post those new prices to its point of sale. By automating new price changes that fall within established pricing strategies, Quarles will be able to spend more time on specific locations where market volatility could impact margins and volumes.

"Based on our initial trial, we know that automating the pricing process will have measurable results," said Steve Fowler, vice president of sales and marketing for Quarles. "PriceAdvantage analytics will provide us the information we need over an extended period of time to make better decisions on our pricing strategy. The program is very intuitive to use and they have an excellent team to assist in getting the process in place. We can easily see pricing trends next to our daily fuel costs — allowing us to make faster, more informed pricing decisions."

Fredericksburg, Va.-based Quarles Petroleum serves residential and commercial customers in Virginia, North Carolina, Maryland, Pennsylvania, Delaware, and West Virginia.