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HOUSTON — Phillips 66 has tapped GasBuddy Business Pages for a digital push across the company's 6,000 fuel and convenience stores.
GasBuddy Business Pages is a business-to-business (B2B) software-as-a-service (SaaS) that enables marketers and operations personnel to: manage critical customer-facing store information such as hours, prices and amenities; manage and maintain store performance with respect to customer service and experience; and directly market to GasBuddy consumers products such as loyalty programs and other incentives.
"Consumers have many choices when they fuel up or visit a convenience store. Not only are we competing on the value we provide to the consumer, but on the experience of shopping with us," said Phillips 66 Branded Marketing Manager Greg Hart. "GasBuddy Business Pages gives us the unique opportunity to tap into millions of consumer interactions each month to understand how we can compete more effectively."
The B2B SaaS ties directly to GasBuddy's consumer-facing smartphone app. The analytical dashboard combines insights from millions of ratings and reviews with market, competitive benchmarking and foot-traffic data, which allows fuel retailers and c-stores to understand business performance at a site level to create new strategies to grow market share, according to GasBuddy.
"Our consumer footprint is massive with tens of millions of drivers each month looking for the best value and experience with their gas station or convenience store, and our app on their phone. With expectations created by the Amazons, Apples and Ubers of the world, today's consumer truly expects a perfect pit stop every time," said Greg Fox, chief revenue officer at GasBuddy. "GasBuddy Business Pages finally gives this massive market the tools to understand and influence these tens of millions of U.S. drivers each month."
Headquartered in Boston, GasBuddy is a smartphone app with nearly 70 million downloads. It is the leading source for the most accurate, real-time fuel prices at more than 140,000 gas stations in the United States, Canada and Australia.
Houston-based Phillips 66 is a diversified energy manufacturing and logistics company. With a portfolio of midstream, chemicals, refining, and marketing and specialties businesses, the company processes, transports, stores and markets fuels and products globally. It has a network of branded marketers and dealers operating approximately 7,500 outlets. It operates under the Phillips 66, 76 and Conoco brands.