Paytronix Survey Center

With the Paytronix Survey Center, retailers can gather data and build rich customer profiles, which in turn drives more relevant promotions and marketing campaigns, according to Paytronix. The surveys provide real-time feedback triggered by actions and events like as a specific item purchase, general purchase or reward redemption. Available as a built-in component of the Paytronix Messaging solution, Paytronix Survey Center allows retailers to communicate with their guests one-on-one. The self-service, wizard-style platform walks users through quick and easy creation of new surveys, which are custom-branded and then sent using unique links that tie responses directly back into the guest’s account. Retailers can gather information on a number of opportunities like food quality, service quality, limited-time offer adoption, and rapid segmentation.