Love's Installing RFID Technology Chainwide

OKLAHOMA CITY -- Love's Travel Stops & Country Stores will install radio frequency identification (RFID) technology at all of its locations, Tire Business reported.

Similar to bridge and tunnel transactions operated by groups such as E-Z Pass, the technology when combined with a RFID tag in the cab of a truck will allow fuel transactions to occur wirelessly without the use of a credit or debit card. When a truck enters Love's fuel lane, the RFID technology will instantly link to the user's account.

Called Fuel Island Manager, the program reduces a driver's time at the pump because he or she does not need to enter any payment information. Love's is rolling out the program at more than 270 locations and 100 tire stations in 39 states during the fourth quarter of this year, according to the report.

"We are excited about offering our customers a more efficient way to fuel, Frank Love, president of Love's Operating Cos., told Tire Business. "With the installation of RFID capability, we will give professional drivers the convenience of fueling without having to use a payment card, and we'll provide trucking companies with a more secure way to manage their drivers' fuel purchases and reduce potential theft opportunities."

Any payment system can link up with Love's RFID technology, according to the report.