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TYLER, Texas — David Bishop, managing partner of sales and marketing firm Balvor LLC and segment leader of industry consulting firm Brick Meets Click, will be the featured speaker at The University of Texas at Tyler’s Center for Retail Enterprises’ 2016 Retail Summit.
In a presentation entitled “Enhancing Digital Media’s Role in the Marketing Plan” on Tuesday, Feb. 23 at the UT Tyler Ornelas Activity Center, Bishop will present new industry research co-sponsored by Convenience Store News and Progressive Grocer on how retailers and consumer packaged goods companies can use digital media more effectively in their marketing plans.
The research, conducted and analyzed in a first-of-its-kind partnership between CSNews, Progressive Grocer, Balvor LLC and Brick Meets Click, examines the growing using of technology — especially mobile — and how it is affecting consumer behaviors and retailer marketing efforts.
The session will examine this topic based on fresh, relevant and actionable insights gained from recent work with retailers across various classes of trade. It also discusses the topic using a strategic framework that helps to put things into context. Attendees will be able to take away ideas for how their organizations can create more alignment and synergies with existing strategies, whether they relate to customer engagements, marketing or merchandising strategies.
In a new radio interview, Robert Paul Jones, director of the Center for Retail Enterprises and assistant professor of marketing at the College of Business and Technology, provides more details on the featured presentation. He was recently interviewed by Tyler Chamber Radio about the event.
“There’s still a place in your marketing strategies for billboards and direct mail, as well as on-site and radio. But more and more, we need to engage through email, mobile, social, texting, etc., in order to really make sure we’re putting our money where our customers are most attracted,” Jones said.
Click here to listen to the full interview.
The Center for Retail Enterprises is presented by the UT Tyler College of Business and Technology to provide continuing education and professional development to the retail community, with a strong emphasis toward small-business retailers.
The annual Retail Summit is a community event featuring speakers with vast knowledge on retail and service issues, and the UT Tyler Retail Lab, a first-of-its-kind facility providing hands-on experience for students interested in retail management.
Convenience Store News and Progressive Grocer are sister publications of leading business-to-business media company, Stagnito Business Information, and proud media sponsors of this event.
More information on attending the 2016 Retail Summit is available at http://www.creuttyler.com/cre-summit.html.