Cumberland Farms' SmartPay Check-Link Delivers $1M in Savings

FRAMINGHAM, Mass. -- Cumberland Farms determined its SmartPay Check-Link payment system has saved customers $1 million on gas thus far -- a major milestone just four months after the program launch.

Customers use their SmartPay Check-Link card or pay with their mobile phone right at the pump and instantly save 10 cents per gallon on gas, every day. Following the transaction, mobile application (app) users are automatically e-mailed a receipt and notified of how much money they saved on that transaction by using SmartPay, as well as their lifetime savings with the program.

"The response to the SmartPay Check-Link program has been incredible thus far, and we're so proud of the fact that our customers have saved such a significant amount in a short period of time since its launch," said Ari Haseotes, president of Cumberland Farms. "With Memorial Day right around the corner and the summer travel season ahead, we hope even more customers will take advantage of this convenient new way to pay -- and save -- every time they fill up at our pumps."

As CSNews Online previously reported, the SmartPay Check-Link program launched in January as an upgrade from the original SmartPay, which launched in April 2012 in partnership with PayPal. To enhance the program, Cumberland Farms joined forces with the National Payment Card Association to ensure secure, PIN-based debit transactions every time a customer swipes their SmartPay Check-Link card or pays with their phone.

SmartPay also works inside any Cumberland Farms store, so customers can use their phones or SmartPay payment cards on purchases such as Farmhouse Blend coffee or snacks, the c-store retailer noted.

Customers can download the SmartPay Check-Link mobile payment app from iTunes, Google Play or cfsmartpay.com in their mobile browser.

Cumberland Farms’ network of convenience stores spans 11 states. The company has been family owned and operated for more than 70 years.