CoGo’s Chain Enlists OpenStore Platform

PITTSBURGH — CoGo's Co. joined forces with OpenStore by GasBuddy to launch a variety of special discounts and offers for its valued customers.

Pittsburgh-based CoGo's, a convenience store chain with 55 locations in western Pennsylvania, Maryland and West Virginia, is using the OpenStore platform to reach drivers via a branded mobile app, individual store web pages, mobile coupons and social media, which includes Facebook and Twitter.

“We are very excited to have an integrated solution to attract new customers, and connect with and reward our loyal customers,” said Ray Kostrzycki, director of marketing for CoGo’s. “OpenStore provides the platform to accomplish that in one easy-to-use application. Our customers will also have a convenient way to provide feedback to us through our mobile app, website and social media.”

Gaithersburg, Md.-based OpenStore is a digital marketing solution designed to help convenience store owners and managers concentrate on reaching and rewarding their customers instead of building and maintaining IT systems.

“CoGo’s partnership with OpenStore marks the beginning of a powerful and effective digital marketing strategy,” said Jason Toews, co-founder and CEO of OpenStore. “By collaborating with OpenStore, CoGo’s will drive in-store sales and stay in touch with customers whenever and wherever they are.”

CoGo's Co. entered the c-store industry in 1962, but the company's roots date back to 1893, when William Colteryahn founded the first dairy of Pittsburgh, Colteryahn Dairy.