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GAITHERSBURG, Md. — Clark's Pump-N-Shop is launching a new interactive digital marketing strategy in partnership with OpenStore by GasBuddy, which lets convenience store operators reach and reward customers without having to build and maintain IT systems.
"We are very excited to be entering into the digital marketing world with OpenStore," said Brent Clark, president of Clark's Pump-N-Shop. "They have been wonderful to work with in building and launching our mobile app, as well as our website."
Clark's can now reach customers through a branded mobile app, individual store web pages, mobile coupons, and social media including Facebook and Twitter.
"Launching with OpenStore marks a new turn in digital marketing for Clark's Pump-N-Shop," said Jason Toews, co-founder and CEO of OpenStore. "With the rapid growth of technology and easy access to the online world, Clark's is taking its stores to a new level with interactive mobile apps, a new website and more."
Clark's parent company, family-owned John Clark Oil Co., was founded in 1976 and today operates c-stores throughout Kentucky, Ohio, West Virginia and Florida.