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    Casey's General Stores Taps SpeedLine Solution for Growing Pizza Operations

    Delivery service is driving revenue.

    ANKENY, Iowa — Casey's General Stores Inc. has selected SpeedLine Solutions Inc.'s integrated point of sale (POS) and enterprise restaurant management systems for its expanding pizza delivery operations.

    The convenience store chain has installed these systems in more than 200 locations to date.

    Currently, Casey's offers pizza for carryout or delivery in 98 percent of its stores. Adding delivery service is driving revenue with a new customer segment for Casey's, with whole pie sales increasing 30 to 40 percent in the first year after the addition, according to the company's 2016 annual report.

    "After an extensive evaluation of point of sale technology and potential partners for pizza delivery, we chose SpeedLine for their particular expertise in pizza delivery and chain restaurant operations," said Casey's Vice President of Information Technology Rich Schappert. "The open architecture of the enterprise POS solution from SpeedLine was another critical factor for Casey's, as we needed the specialized solution to fit into a multi-POS retail/foodservice environment, and feed data into multiple information and analytics systems above store."

    The initial work to integrate SpeedLine's POS software with Casey's above store systems and existing retail point of sale reporting began in 2014 with a lab test and initial pilot implementation. Casey's has implemented SpeedLink Enterprise at its head office to feed data from the stores into the company's information and analytics systems, as well as manage the configuration and security setups for its stores. Additional integrations support LiveMaps visual dispatch controls and web and mobile ordering.

    In the c-stores, SpeedLine POS systems operate side by side with existing Retalix POS systems. Foodservice reporting is harmonized above store with fuel and grocery data to provide store operators and chain executives with a complete picture of store performance, the company stated.

    Casey's initially looked for a solution to support its pizza delivery services, but the new POS system has added other benefits as well, such as streamlining operations and increasing sales.

    "In our stores with SpeedLine point of sale systems, we have seen notable increases in pizza topping sales," Schappert said.

    Headquartered in Ankeny, Casey's operates 1,954 convenience stores in more than 10 states.

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