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CHICAGO – BP plans to introduce a new technology solution and an associated offer for BP-branded retailers in early 2015, with deployment expected to begin in mid-2015.
The solution will be deployed at the point-of-sale, inside PIN pads, electronic payment server, forecourt controller and network.
"We have been collaborating with our independent retailers to evaluate the technology infrastructure at BP sites and to develop a long-term, secure payment processing strategy," said Amy Abraham, BP's vice president of retail marketing and communications. "With these new payment processing systems, we'll provide consumers with a more sophisticated and personalized experience at the pump and in our retail stores, including the potential for programs such as mobile payments and real-time, relevant promotional offers delivered securely and conveniently."
The new technology infrastructure will support the global EMV (Europay, MasterCard and Visa) standard for integrated circuit cards, known as chip-and-PIN cards, for authenticating credit and debit card transactions and the associated liability shift to U.S. retailers in October 2015, according to the announcement.
BP is working closely with the BP Amoco Marketing Association's Technology Working Committee to explore possible incentives for BP-branded marketers that adopt the new technology next year.