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GARDEN CITY, N.Y. — Bolla Oil Corp. selected NCR Corp.’s point-of-sale (POS) solution to manage forecourt and in-store transactions and provide centralized system management.
“Technology plays a critical role in helping us deliver the luxurious, overall experience our customers deserve,” said Harry Singh, Bolla Oil president and CEO. “NCR’s solutions allow us to observe forecourt and in-store performance in real-time and make faster analysis on key areas from fuel pricing to merchandise performance.”
According to NCR, Bolla wanted a technology provider that could support its goal of delivering a smooth customer experience. To create an easier transition from the forecourt to the dining area, Bolla will rely on NCR’s kitchen production and customer self-service software. Customers will receive the benefit of controlling their order and transaction as they do at the pump, while the system will suggest upsells based on previous purchase behavior.
“By integrating all fuel and food options into a single NCR solution, Bolla can provide a top-level experience not only from the forecourt to inside the store, but also from location to location. This will help the team create brand consistency across their footprint, and customers will look forward to returning time and time again,” said Michael Bayer, president, NCR Retail.
Retail Data Systems, a reseller of NCR hardware and software and a longtime partner of Bolla facilitated the process to find a POS solution that would best serve the needs of the growing Bolla brand.
Garden City-based Bolla operates convenience stores throughout New York City, Long Island and New Jersey.
Duluth, Ga.-based NCR Corp. provides assisted- and self-service solutions and comprehensive support services that address the needs of retailers and those in many other industries.