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NATIONAL REPORT — While it's important for convenience store retailers to market themselves, new products, services, promotions and other initiatives by c-store suppliers are a major part of capturing consumer interest. Convenience Store News will regularly highlight such efforts in this roundup.
Here are the latest supplier spotlights:
The Institute of Packaging Professionals chose Anchor Packaging's Embraceable as a winner of the 2015 AmeriStar Design Excellence Award. Entries were judged on innovation, product protection, economics, performance, marketing and environmental impact.
Embraceable is an 11-inch-by-8-inch black oval platter with a locator ring in the bottom to hold a standard 8-ounce squat paper food container. It can be used for chili, soups, oatmeal, grits, mac and cheese, and many other items that often accompany a main dish, sandwich or salad.
The clear, anti-fog, vented polypropylene lid contains an integral sealing flange that forms a lid over the paper container at the same time that it forms a leak-resistant seal on the platter, eliminating the need for a paper container. This saves expense, reduces the amount of packaging consumed and improves consumer convenience.
The AmeriStar Package Awards competition is designed to recognize companies that are changing the face of packaging. This is the second award won by the Embraceable package.
Coors Brewing Co.
Coors Light fans in western New York can apply to host a Coors Light Buffalo Football House Party, to be held during the Buffalo Bills season opener on Sept. 13. They have until Aug. 24 to log on to www.houseparty.com/coorslightbuffalo to apply. If they are chosen, they will receive an exclusive party pack that includes Coors Light Buffalo football glassware, a $25 gift card for party essentials, foam fingers and more.
Selected hosts will receive their party packs just in time for the home opener, and a lucky few will get a special surprise: a personal delivery from Buffalo Bills alumnus Brian Moorman.
"We're thrilled to give football fans the opportunity to celebrate their team in true Buffalo style for the home opener," said Keri Colleary, Upstate New York field marketing manager for MillerCoors. "We can't wait to see Brian surprise fans and see how the House Party hosts show their team pride for the game with Coors Light."
A new and innovative business model from Crossmark is designed to drive faster sales growth and greater efficiencies for its clients and customers, the company said.
"Over the past 100 years, our company has built trusted relationships with our clients and customers," stated Crossmark CEO Steve Schuckenbrock. "As we look to the future and Crossmark's next century as an industry leader, we are excited about building on our success with clients and customers by leveraging our new and innovative approach to providing sales and marketing solutions."
According to Crossmark, the new business model includes a combination of differentiated disciplines:
- Seamless integration of sales and marketing capabilities to more effectively develop and execute national and local plans;
- Dedicated client teams that embed planning and business intelligence to ensure strategic and comprehensive support;
- Dedicated retailer and channel teams that drive superior brand growth and shopper experiences online and in-store;
- Disciplined planning that leverages local insights and knowledge; and
- Tailored execution capabilities that enable work to be created and delivered in the same day with agility, precision and speed via Axis, the company's new field-force activation system.
Hunt Brothers Pizza
Six lucky consumers were announced as winners of professional-grade Exmark mowers in Hunt Brothers' inaugural "Mow Like a Pro" sweepstakes. Wayne Sparks of Cusseta, Ga., was the grand-prize winner of a 2015 Exmark Lazer Z X-Series Riding Mower, valued at $12,000.
"I couldn't be more excited! Owning my own landscape business means I need quality mowers that I can rely on, so winning one of the top mowers on the market is a blessing," said Sparks. "It's great to finally have a new mower after wanting one for a very long time. Not only do I have the equipment I need to start cutting more grass, I can do it in style!"
The other winners were:
- First place: Joshua Calkins of Monterey, La., winning an Exmark Pioneer S-Series Riding Mower valued at $7,000.
- Second place: Regina Hale of Puxico, Mo., winning an Exmark Quest S-Series Front Steer Riding Mower.
- Third Place: Suzanne Looney of Nettleton, Miss.; Mathel Carter of Clarks, La.; and Michelle Adams of Albany, La., each winning an Exmark Commercial 30 Walk-Behind Mower.
Hunt Brothers, in partnership with Exmark, launched the sweepstakes Feb. 16 to kick off the spring landscaping season. The contest ran through April 30 and generated entries from 47 states.
In addition to the six mowers, Hunt Brothers and Exmark gave away 100 pairs of safety sunglasses and 100 pairs of work gloves.
"On behalf of Hunt Brothers Pizza, we congratulate all of the winners of the 'Mow Like A Pro' sweepstakes and thank all participants for their support," said Keith Solsvig, vice president of marketing for Hunt Brothers Pizza. "This sweepstakes provided us an opportunity to connect with and reward many of our fans that are landscapers and enjoy the outdoors with a quality prize from one of the best brands in the landscaping industry."