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JACKSONVILLE, Fla. -- At the start of the Gators football season, Kangaroo Express introduced Gator ICEEs to the Gainesville, Ocala market along with in-game promotions to "Freeze the Swamp," the company reported. Now the unique ICEE flavors are coming to Jacksonville and St. Augustine, with plenty of time for area fans to show their support before the Gators battle the Bulldogs Oct. 30.
Gator Blue and Gator Orange ICEE flavors will be available at each of the Jacksonville and St. Augustine Kangaroo Express locations and can be purchased in a 32-ounce "Freeze the Swamp" souvenir cup that features the University of Florida's football schedule, according to the company.
Gator fans can also cool off at Kangaroo Express' on-site Fan Fest booth while tailgating at the games. The booth opens three hours before kickoff and features an ice bar with free ICEE samples of the new Gator Blue and Gator Orange ICEE flavors. During Gator home games, the stadium's announcer and LED screens will encourage fans to stand up, cheer and "Freeze the Swamp" each time the opposing team attempts a field goal, said Kangaroo Express.
In addition to installing ICEE machines and new water filtration systems, ICEE will provide store-level training and marketing support to help promote the frozen category in each of the Jacksonville Kangaroo Express locations, according to the vendor.