Building on the foundations laid by dairies, gas stations and fuel distributors, c-stores emerged last century, growing quickly from an innovation to an indispensable part of American life.
IIn repackaging the two brands' c-stores, "BOB" became the watchword, reports Mitch Morrison, executive editor of The Journal of Petroleum Marketing (JPM) section in CSNews. "BOB" stands for Best of Both, the rule by which ExxonMobil's Rob Kelly, global convenience retailing manager, and his team operate. (See "Familiar Names, Different Face," Page 26.)
Like most c-store chains, 7-Eleven is doing relatively little with the Web for now. Its site is mainly informational, although it's possible to order certain licensed product gift items, such as Slurpee mugs and T-shirts, through the www.7-Eleven.com "store."