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ATLANTA — Increasing sales is never easy, and improving your sales growth strategy in a way that works over the long haul is even harder. The key, according to a continuing study by the North America NACS Council of the Coca-Cola Retailing Research Council (CCRRC), is developing a culture of employee engagement.
When employees are engaged in the workplace, the whole team will positively impact the company while fighting against the things that usually hold performance back, said University of Dallas Professor Dr. Blake Frank, whose second video lesson on the importance of employee engagement is now available.
In his latest presentation, Dr. Frank pulls together a persuasive case on how greater employee engagement can generate positive results for so many companies. There is a lot of evidence showing the connection between employee engagement and improved business results, according to the professor. Some of the benefits include a direct impact on sales and profits, while other benefits include an indirect impact like reduced turnover and fewer job absences.
Even more important, however, is that the whole team is following the same game plan. In today’s competitive world, this is a proven way to put a competitive strategy in place, he explained.
Dr. Frank’s video lessons are the second phase of the CCRRC’s continuing study entitled “Power Up Your People.” In the first video lesson, he defined employee engagement and provided ways for managers to identify if an employee is engaged or not.
The first phase of the study was a six-part video series that spoke to the importance of employee engagement and provided c-store retailers with insights they can use in their own stores.
Both the video series, titled “Power Up Employee Engagement: A Flash of Light,” and the five lessons from Dr. Frank are all a lead-up to a major quantitative study slated to be released in June.
Click above to watch the second lesson from Dr. Blake Frank.