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    VIDEO: The Building Blocks for Employee Engagement

    Culture is the focus of new CCRRC research series presentation.

    ATLANTA — There’s plenty of evidence that higher levels of employee engagement will help you grow your business. According to a continuing study by the North America NACS Council of the Coca-Cola Retailing Research Council (CCRRC), there is upside potential for companies that look at the building blocks that serve as the foundation for driving employee engagement.

    In his third video presentation, University of Dallas Professor Dr. Blake Frank demonstrates how two building blocks — hiring and corporate culture — contribute to employee engagement. The latest lesson shows what is needed to build a company culture where leaders and managers behave in ways that encourage engagement among both new and longer-term employees.

    “It’s often the little things that make a difference,” said Dr. Frank.

    The video lessons are the second phase of the CCRRC’s continuing study entitled “Power Up Your People.” The first phase of the study was a six-part video series that spoke to the importance of employee engagement and provided c-store retailers with insights they can use in their own stores.

    In Dr. Frank’s first video lesson, he defined employee engagement and provided ways for managers to identify if an employee is engaged or not. In the second lesson, he made a persuasive case for how greater employee engagement can generate positive results for so many companies.

    Both the six-part video series, titled “Power Up Employee Engagement: A Flash of Light,” and the five lessons from Dr. Frank are all a lead-up to a major quantitative study slated to be released in June.

    Click above to watch the third lesson from Dr. Blake Frank. 

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